![](https://freight.cargo.site/t/original/i/a36fcd84cf90c5c41f21d3b8f1e8c82e74ac60f9b709edc637b2f48228c42c0a/1-Mike-s-Smashed-Apple-Ale-5_edit_web.jpg)
![](https://freight.cargo.site/t/original/i/82d23fdb2f5ac33d688c54b2b0c52464fb8d0e9c71039312199b450884e8d3cd/2-Mike-s-Smashed-Apple-Ale-7_edit_web.jpg)
When it came time to send a magical bow and arrow prop used in a television commercial back to the client, we made a custom 42" apple crate to house it. Details like a hand-written note, fresh Washington apples and custom logo stenciled with subtle metallic highlights helped reaffirm a successful project.
Agency: Archrival
Creative/Art Direction: Michael Nielsen
Copywriter: Dan Gibson
Box Construction: Craig Kohtz
Photography: Emily Hardy Photography
(2014)
![](https://freight.cargo.site/t/original/i/5f790dedb364ebc1d3d370a4d7e95ab919e52b2aa56ac4c3cacd10f8b06db0a7/3-Mike-s-Smashed-Apple-Ale-36_edit_web.jpg)
![](https://freight.cargo.site/t/original/i/14f40ca0f38b33d916eeb3e87c1655ff12f6590a3a34258193f9373b274d91e7/4-Mike-s-Smashed-Apple-Ale-34_edit_web.jpg)
![](https://freight.cargo.site/t/original/i/2b460593e9fe9350045ef69a604cd191476e8f19f80cdeba2ce92046b5ffa17f/7-Mike-s-Smashed-Apple-Ale-24_edit_web.jpg)