Mike’s Hard Smashed Ale.


When it came time to send a magical bow and arrow prop used in a television commercial back to the client, we made a custom 42" apple crate to house it. Details like a hand-written note, fresh Washington apples and custom logo stenciled with subtle metallic highlights helped reaffirm a successful project.

Agency: Archrival
Creative/Art Direction: Michael Nielsen
Copywriter: Dan Gibson
Box Construction: Craig Kohtz
Photography: Emily Hardy Photography

(2014)



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+++ vibes only :D