With a limited budget and rushed timeline, we needed to create and incorporate intriguing graphics into an otherwise sterile remodel brought on by a sudden food concept switch that swapped a late night tapas spot for a mid-day/late-night downtown burger cult crowd.
The solution was raw, mostly black and white wheatpaste wall graphics of the namesake of the restaurant, Honest Abraham Lincoln, that added the authenticity of street graffiti and propaganda-esque poster art throughout the space.
(2015)